gift of feedback vs FeedbackNow
Pricing, Features, and Google Review Tools Compared
FeedbackNow uses physical smiley-button terminals at each location. gift of feedback uses QR codes and any existing tablet. No hardware to buy, ship, or maintain.
If you're comparing gift of feedback vs FeedbackNow, you're likely deciding between a software-based feedback platform and a hardware terminal system. This guide covers pricing, setup, feedback depth, and which approach works better for different types of businesses.
Which is right for you?
Choose gift of feedback if...
- You want customers to leave private feedback before posting public reviews
- You don't want to invest in hardware terminals
- You need written feedback and contact info, not just sentiment taps
- Google review growth is part of your strategy
- You want to follow up with unhappy customers directly
- Self-serve setup and transparent pricing matter to you
F Choose FeedbackNow if...
- You operate large venues (airports, hospitals, stadiums)
- Passive, zero-effort collection is more important than depth
- You need IoT sensors for foot traffic and noise data
- Predictive analytics at venue scale is a priority
No credit card required
At a Glance
gift of feedback
$29 - $129/mo (transparent pricing)
All plans listed on our website. Starter $29/mo, Growth $69/mo, Scale $129/mo. No sales calls to see pricing.
Best for: Single or multi-location businesses that want feedback and review growth without enterprise complexity or sales processes
FeedbackNow
Custom pricing (hardware + subscription)
Requires purchasing physical terminals plus an ongoing subscription. Pricing is not publicly listed.
Best for: Large venues like airports, hospitals, and stadiums that need passive, high-volume feedback capture
Why Businesses Choose gift of feedback
Key areas where gift of feedback stands out compared to FeedbackNow.
No Hardware to Buy or Maintain
FeedbackNow requires purchasing physical terminals for each location. gift of feedback works with QR codes and any existing tablet or phone. No hardware to buy, ship, install, or replace.
Rich Feedback, Not Just a Button Press
Smiley buttons capture a single sentiment tap. gift of feedback captures ratings, written comments, contact information, and multi-question surveys, giving you the context to actually improve.
Google Review Growth Built-In
FeedbackNow collects data for internal analytics dashboards. gift of feedback offers every customer the option to leave a Google review, turning feedback into public reputation growth automatically.
Follow Up with Customers
Smiley button feedback is anonymous and one-way. gift of feedback captures contact info so you can follow up with unhappy customers, resolve issues, and turn negative experiences into loyalty.
About Google review compliance
Google's review policies prohibit selectively soliciting reviews based on sentiment. You shouldn't only ask happy customers to leave reviews while filtering out unhappy ones.
gift of feedback is designed around this principle. Every customer who provides private feedback is offered the option to leave a Google review. What changes is the emotional context: happy customers see an enthusiastic prompt, while unhappy customers see an empathetic acknowledgment first. The review option is always there.
Many review platforms use "sentiment gating," only routing positive customers to review sites. This approach may put your business at risk. We believe collecting honest feedback from everyone is both better for your business and compliant with platform policies.
An Honest Comparison
Where gift of feedback wins
- No hardware needed. Just QR codes and any existing tablet
- Rich feedback with ratings, comments, and contact information
- Built-in tools for Google review growth
- Follow up with customers directly to resolve issues
F Where FeedbackNow shines
- Passive collection: customers tap a button without stopping
- IoT sensors provide environmental data (noise, foot traffic)
- Proven in high-volume venues like airports and hospitals
- Predictive analytics for operational insights at scale
Frequently Asked Questions
Yes, if you want rich customer feedback without investing in hardware terminals. FeedbackNow excels at passive, high-volume data collection for large venues. gift of feedback captures ratings, written feedback, and contact info using QR codes and tablets, plus offers every customer the option to leave a Google review.
Ready to try it?
Start collecting customer feedback and growing your Google reviews today. Self-serve setup, transparent pricing, no contracts.
Built for restaurants, salons, medical offices, and service businesses.
Try It Free"Hometown's customers appreciate being heard. gift of feedback gives them a simple, private way to tell us about their experience, allowing our team to respond before the moment is lost."
Lou Rubin
Founder, Hometown Coffee & Juice
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Information on this page is based on publicly available data and may not reflect the most current pricing, features, or policies of the compared platform. All trademarks belong to their respective owners. Last reviewed March 2026.